Chikhalidwe cha DRYAIR
Cholinga cha Kampani: Kupanga malo owuma, omasuka komanso athanzi kwa mabizinesi ambiri.
Chiyembekezo cha kampani:Kutsogola kwamakampani opanga mankhwala, kupanga mabizinesi azaka zana.
Chitsogozo cha Kampani:
kwa makasitomala:Kupereka njira yopikisana kwambiri yochitira mlengalenga
kwa ogwira ntchito ndi eni ake: chisangalalo, khama, kukwaniritsidwa
kwa anthu: kufalitsa chikhalidwe cha mgwirizano ndikupanga malo abwino
Lingaliro labizinesi: Kupanga zinthu zokhala ndi magwiridwe antchito odalirika komanso kupulumutsa mtengo.
Mzimu wa Kampani: Wokondwa, Kuwona mtima, Kulakalaka, Kulakalaka, Kukhazikika, Kupambana
Mzimu wa Corporate: Kudzipereka, Mgwirizano, Kuphunzira, Kuposa
Kudzipereka - Unikani ntchito iliyonse ndi miyezo ya makasitomala, ndipo kwaniritsani ntchito iliyonse yaying'ono ndi mtima wonse
Cooperation -Multi-party mgwirizano mkati mwa kampani, ndi makasitomala, mpikisano ndi zina zotero, kufunafuna zinthu zopambana ndi chitukuko wamba
Kuphunzira - Kukhazikika kwa anthu, pitilizani kugwiritsa ntchito R&D pophunzira ndi kuphunzira mu R&D, kumanga kampaniyo kukhala gulu lophunzirira
Transcendence - Kudzipititsa tokha nthawi zonse polola munthu payekha ndi kampani kuti aphunzire palimodzi, ndikukhala mtsogoleri wamakampani kudzera mukusintha ndi zatsopano.